Covered Calls on Berkshire Hathaway: Is There Really a “Free Lunch”?

A professional financial desk with a Berkshire Hathaway stock chart and a symbolic representation of a covered call options strategy.

The quest for a “free lunch” in financial markets has fascinated investors for decades. Popularized by the legendary Warren Buffett himself—though usually to warn that “there is no such thing”—the phrase describes strategies that appear to generate extra returns without increasing risk. One strategy frequently whispered about in value-investing circles is the covered call. But is selling covered … Read more

Alphabet, Motorola, and the Illusion of 100-Year Certainty: Why History Disrupts Finance

Alphabet, Motorola, and the Illusion of 100-Year Certainty

In 2026, Alphabet Inc. (the parent company of Google) made headlines by issuing a 100-year corporate bond. This extraordinary financial instrument, often called a “century bond,” is a rarity in the tech sector, more commonly associated with sovereign nations or centuries-old universities. On paper, the move was hailed as a masterstroke of capital structure optimization: securing ultra-cheap, long-term financing … Read more

Why Great Companies Can Be Bad Investments: Quality, Valuation, and Market Narratives

Great Company

In the world of investing, one of the most counterintuitive truths is this: a great business does not automatically make a great investment. Many investors learn this lesson the hard way. They buy companies with iconic brands, dominant market positions, and decades of operational success—only to experience years of disappointing returns. The business keeps performing, yet … Read more